Our Story
Every jewellery shop has an origin story. Ours happens to start with someone actually learning how to make the jewellery first.
The Founder
Before Kohinoor Art Jewellers existed, Shekh Ikbal Husen was already at the bench, working gold for over 20 years. That kind of time teaches you things a sales counter never will — how to read metal, when a stone is set wrong, what pure gold actually looks like versus what it's supposed to look like.
In 1999, he opened his own showroom on Saharanpur Road under the name Kohinoor. Same hands, different side of the counter. The one rule hasn't moved since — if it's not pure enough for him to sell to his own family, it doesn't go on the shelf.
I made jewellery with my own hands for twenty years before I ever sold it. Once you've held gold at the flame yourself, you can't sell anything less than pure — you'd know.— Shekh Ikbal Husen, Founder
Walk Through The Years
A young Shekh Ikbal Husen picks up a torch for the first time in a small workshop. The solder runs where it shouldn't, the gold doesn't cooperate, the master isn't impressed. Twenty years of learning start with one burnt thumb.
Walk Through The Years
Two decades at the bench turn into a counter at 68, Saharanpur Road. The first customer is a neighbour. Word travels fast in Dehradun.
Walk Through The Years
Hallmarked gold, free lifetime care, an app now too — but it's still the same person checking every piece before it goes out.
The Journey
Over two decades as a working goldsmith — soldering, setting stones, engraving, and picking up the hundred small judgement calls no textbook teaches.
A small showroom at 68, Saharanpur Road, Majra. The idea was simple: put a craftsman behind the counter instead of just a salesman.
Weddings, festivals, first paychecks — Kohinoor starts showing up in a lot of Dehradun families' stories, one piece at a time.
We made it a firm rule — every single piece in the shop carries a BIS hallmark. Still surprises people how many local shops don't.
The Kohinoor Art Jewel Dehradun app goes live on the Play Store and App Store — buying, SIPs and rewards, from your phone.
Over 25 years on and nothing about how we work has really changed — pure metal, honest prices, and customers who keep coming back.
Once A Year
Somewhere around Diwali, the biggest offer on our calendar opens — and it runs all the way to January, not just a weekend. Cross a set purchase amount and your name goes into the draw. Cross it again later in the season, on a separate visit, and it goes in again. There's no cap on how many times one name can turn up in that box.
It isn't a one-day sale tacked onto a festival. It's a season-long thank you to the people who choose to shop with us — and by the time January comes around, hundreds of names are waiting to be pulled.
How It Works
Spend past the benchmark we set for that season and your name is added to the draw — on a slip, with your details, dropped into the box we keep at the counter. Buy again later, past the mark a second time, and you get a second entry. A third purchase means a third chit. There's genuinely no ceiling on it.
We don't make everyone wait till January for a prize to change hands. Every week through the season, we pull a name from that week's fresh entries and hand over a gold or silver coin — filmed on the spot and posted for everyone to see, so the whole process stays out in the open.
Come January, every single participant gets invited back in — for food, for a few kitty games, for a stage anyone can step up to — and for the evening's real purpose: pulling the rest of the names and handing out everything that's left, right down to the very last prize.
The Main Event
Come January, every single participant is invited in — not just the ones about to win something — and the hall fills up fast, close to 400 people most years. There's food on the tables, a few kitty games to loosen everyone up, and an open mic for anyone who wants to sing, dance, or just say a few words to the room.
Then comes the part everyone's really there for. Every participant's name goes in on a chit of paper, dropped into a box on stage, and pulled out one by one in front of the whole room. The big one is saved for last — and for three years running now, that name has walked out with the keys to a brand new scooty.
Regulars mark the date on their calendar before we've even announced it. For a lot of families, showing up to watch has become half the fun — winning is just the bonus.
What's Up For Grabs
First prize is a brand new scooty — and for three years running, it's been the moment the whole room goes quiet for. The winner's name gets called last, on purpose, and by then half the hall is already on its feet.
It's far from the only thing given away that night. Past the scooty, winners have gone home with refrigerators, washing machines, ovens, a handful of geysers, and RO water purifiers — real, everyday appliances, not token gifts. And through the season and at the event both, a steady stream of gold and silver coins keeps changing hands, right down to the smaller weekly draws that started it all back at Diwali.
Every prize is different, but the idea behind all of them is the same one behind everything else we do — say thank you properly, or don't bother.
How We Work
Our staff aren't just employees to us — we know their families, we're around for the hard years too, not just the good ones. That kind of workplace tends to show up in how people treat customers.
And on the customer side — nobody should feel out of place walking in here, whether you're buying a small chain or a full bridal set. The relationship doesn't stop once you've paid. Cleaning, polishing, and general care are free, for as long as you own the piece.
Have a look at the range, or bring us something you'd like made from scratch.
See the Range
